This privacy policy explains how this website collects, uses, stores and protects information when you visit our pages or interact with our content. We are committed to handling your data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect limited data to operate this website and improve your experience. The types of information we may collect include:
Automatically collected data. When you visit this website, our servers and third-party analytics services may record your IP address, browser type and version, operating system, referring URL, pages visited, time and date of access, and approximate geographic location derived from your IP address. This data is collected through server logs and cookies.
Cookies and similar technologies. We use cookies and comparable tracking technologies to understand how visitors interact with our content. For full details on the cookies we use and how to manage them, please refer to our Cookie Policy.
Information you provide voluntarily. If you contact us through any communication channel available on this site, we may collect the information you include in your message, such as your name and email address.
How We Use Your Information
We use the information we collect for the following purposes:
To operate and maintain the website, including ensuring pages load correctly and content displays as intended. To analyse traffic patterns and understand which content is most useful to visitors, allowing us to improve the quality and relevance of our guides and tools. To detect and prevent technical issues, security threats and fraudulent activity. To comply with legal obligations under UK law, including obligations related to gambling advertising regulations.
Legal Basis for Processing
Under the UK GDPR, we rely on the following legal bases for processing your personal data:
Legitimate interests. We process server log data and analytics information to maintain website security and improve our content. We have assessed that this processing does not override your rights and freedoms.
Consent. Where we use non-essential cookies or tracking technologies, we obtain your consent before placing them on your device. You can withdraw consent at any time through your browser settings or the cookie controls on this site.
Legal obligation. We may process data where required to comply with applicable UK law, including the Gambling Act 2005 advertising requirements and UK data protection legislation.
Data Sharing
We do not sell your personal data to third parties. We may share limited data with the following categories of recipients:
Analytics providers. We use third-party analytics services to understand website usage. These providers process data on our behalf under data processing agreements that require them to protect your information.
Hosting providers. Our website hosting infrastructure may process server log data as part of delivering web pages to your browser.
Legal authorities. We may disclose data if required by law, court order or regulatory request from a UK authority.
Data Retention
We retain server log data for no longer than 26 months. Analytics data is retained in aggregated, anonymised form. If you contact us, we retain correspondence for up to 12 months after the last communication, unless a longer period is required by law.
Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
The right to access a copy of the personal data we hold about you. The right to request correction of inaccurate or incomplete data. The right to request deletion of your data, subject to legal retention requirements. The right to restrict processing in certain circumstances. The right to data portability where processing is based on consent or contract. The right to object to processing based on legitimate interests. The right to withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us using the details provided at the bottom of this page. We aim to respond to all requests within one calendar month, as required by UK law.
International Transfers
Where data is processed by third-party services located outside the United Kingdom, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the Information Commissioner’s Office or adequacy decisions recognised under UK law.
Children
This website contains content related to gambling and betting. It is not directed at anyone under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have collected data from a person under 18, we will take steps to delete it promptly.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or applicable law. The “last updated” date at the top of this page indicates when the policy was most recently revised. We encourage you to review this page periodically.
Supervisory Authority
If you are not satisfied with our response to a data protection concern, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent supervisory authority for data protection. You can contact the ICO through their website at ico.org.uk.